We're all a fan of Helvetica: The Font. Who wouldn't be... It's Modern, It's easy to read... It's Perfection!
We'll someone decided to "bottle" that perfection and sell it. The Scent? Well, it's a combination of "Air. Water. You." So basically... Nothing.
We're definitely having a laugh over here at the SLICK Creative Lab! According to the website:
"In 1957, Max Miedinger and Eduard Hoffman set out to create a new sans-serif typeface for the Swiss design market. Their goal: to create a highly legible and completely neutral expression of the Modernist design movement to which they belonged. This typeface was to have to intrinsic meaning, allowing the content to convey the message.You can actually purchase a bottle if you have $62 + shipping & handling to waste... errrr... we mean... to spend on "The answer for every unanswered question."
Helvetica has gone on to become arguably the most ubiquitous and widely used typeface in history.
It is in this spirit that we have created the ultimate Modernist perfume - a scent distilled down to only the purest and most essential elements to allow you, the content to convey your message with the most clarity."
SLICK Creative: Fresh Squeezed Creative
-Stay Fresh!!
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